Leading newspapers such as the New York Times and Washington Post have been able to successfully switch their business models from print subscription and advertising revenue, to online subscription and advertising. A massive investment was required to develop top notch content with graphic digital properties, supported by premium systems. In today’s highly competitive digital market, audiences demand exclusive high quality content. The best way to know what the public wants is by understanding reading preferences and behavior. Data technologies and SaaS analytic reporting platforms, allow digital publications to drive their content strategies in a timely and accurate fashion.