Monetizing Big Data data monetization
Accéder has been a pioneer on the Big Data business. We began many years ago working closely with the first Big Data startups in the world. We were around the planet introducing and implementing these then innovative technologies in market leaders from several industries.
Today, we assembled an incredible team of experts, technology partners and leading data scientists, not only to identify the best Big Data architecture and technologies for your company, but more importantly to provide the know-how on analyzing and monetizing your data.
With our team, we are focused now on developing the next generation of Big Data solutions implementing the latest technologies with the best experts in the market.
At Accéder you will find experts to assist you with designing the best strategy to collect, organize and use the data your company generates. From designing the right architecture, to finding the latest data technologies that best fit your needs, we can help you find the right solutions to maximize your budget when building your data infrastructure.
Accéder does not represent any specific vendor Our priority is you and your company, and we focus on knowing how to use your data for the purposes and objectives of your company. We build you a tailored strategy that will allow you to maximize this data, and give you an edge in the market.
Accéder’s Data Monetization Model (DMM) is a result of our many years of experience in the data universe.
The DMM is a powerful framework for data owners (businesses that generate large scale sets of specific data) that can be used to develop innovative ways to produce new revenue sources (NRS). The creation of a Customer Data Marketplace (CDM), gives you, along with the data infrastructure, a very detailed picture of your digital ecosystem.
This framework is divided into three different approaches of data monetization.
- The first step to monetize data is to create revenue streams from the CDM, created with data from the single entity. Monetization comes from improving existing products and services with the new information obtained from the data infrastructure. It also enables identification of new opportunities based on the needs of clients or of the market, that become evident within the existing digital ecosystem.
- The second step to monetize data is to develop partnerships with other data owners that will enrich the CDM and create an enriched data segmentation. This creates a very attractive Data Ecosystem that can be exploited by members for its own monetization actions, or can be sold to third parties who can benefit from the new CDM.
- The third step when monetizing data is the integration of the data ecosystem into technologies to create products or services with large scale reach and market potential. At this point the data owners belonging to the ecosystem can create spin-offs or startups, in order to exploit this model on separate products and services under a new brand.
Accéder's Data Monetization Model (DMM)
We were pioneers in discovering the value of Big Data. In 2010 we began building systems to collect, organize and provide insights from data. Today we’re focused on developing models that will allow your company to gather all the value of the data it produces.
Our team of data scientists have built and deployed countless predictive models across several industries including Communication Service Providers, Banks, Insurances, Digital Media, and Web-based companies.
From segmenting your customers, discovering the DNA of your best prospects, predicting who is likely to churn or what best action should be performed next, our team has the ability to take your raw data and transform it into valuable insights and/or predictive machines.
We also have the capacity of transferring R models into Python or Java models, as well developing APIs for models so they can be integrated on new systems.
Serious Games - New Data for Advanced Analytics
Accéder is partnering with one of the most creative and innovative game developing startups in Montreal. With them we’re innovating the way sales forces and key business aspects continuously develop and improve.
Using serious gaming, we’re able to obtain valuable data and insights into your employees’ skills and abilities. We analyze this data and make modifications that will improve their performance. This training is integrated into gameplay, wherever and whenever they want to access to it.
You no longer need to provide training onsite. Instead, we develop a game to do it: ensuring that training is individually tailored, and maintaining control. We ensure the game provides the data for a continuous improvement program.
We begin every project by first understanding the fundamentals of your business. Then, we customize the game to your organization’s culture, needs, goals and objectives.